Plastribution
Strategy, PR, media relations, social media, content creation, digital marketing, awards, exhibitions
Marbles PR joined forces with the UK’s leading polymer distributor, Plastribution, principally to add insight and integration to a broad base marketing strategy. Being ahead of the competition in their content marketing creation, Plastribution had already established a sub-brand called ‘know-how’, though which to channel and share articles, views and commentary.
Our initial role was to help refine their marketing outreach and take their interaction with customers and prospect to a new level. Much of this work involved identifying the ‘customer’ and understanding the various personas that content was being created for. A new CRM package allowed accurate segmentation of data, from which were able to provide tailored content to Plastribution’s growing audience.
Alongside a new website, a social media strategy was created, as well as a content creation calendar to supply the industry and key market media, a blog and in-house publications. Digital marketing has been used extensively, including banner advertising, landing pages, email marketing and SEO.
Other work has included presentations, customer surveys, exhibitions and events.
“Qualvis Print & Packaging have worked closely with Marbles PR over a number of years and have always found them professional, knowledgeable, committed to our needs and helpful in our requests.
“They have been a very big part of our success story.”
Jason Short, Managing Director, Qualvis Print & Packaging Group Ltd
"Croxsons have been working with Marbles PR for a couple of years now and our partnership has grown from strength to strength. We consider Jeremy and Sarah as an extension to our team and they are equally comfortable talking to our wider team about their projects and opportunities as any director. They communicate brilliantly with our customers and are genuinely lovely people. "Jeremy and Sarah have been able to get under the skin of Croxsons and understand our culture and how we work, and brought that to life through talking about the various many projects that we have delivered recently. They have an uncanny ability to take our often complex projects and extensive ramblings, and make them sound impressive, yet easy to understand. "Our industry presence has definitely been boosted through working with Marbles, Jeremy and Sarah and their contacts in the press world, both specific to our industry and those wider afield, have been a huge asset to us, as we continue our rapid growth plans."
Tim Croxson, Chief Operating Officer, Croxsons
“One of the things that has greatly impressed me has been Marbles’ ability to quickly get to grips with our particular sector of the market and in so doing becoming an effective business partner. From a commercial perspective I think that Marbles’ proactive, but not pushy, approach ensures that we feel that we receive good value, and nothing is too much trouble from the day to day activity, through to exhibitions, opening ceremonies, customer satisfaction surveys and liaising with other partners.
“My view is that if you need an effective PR partner then Marbles PR would be a great choice!”
Mike Boswell, Managing Director, Plastribution Ltd
"I’ve had the pleasure of working with Marbles PR for the past three or so years, ever since taking over as Editor on Retail Packaging magazine. In that time, I’ve found Marbles to be nothing less than 100% professional, reliable, efficient and friendly to boot.
"As an editor up against print deadlines, getting the information and images I need in good time is imperative, in Marbles I know I have a professional partner that I can rely on time and again."
Stuart Pritchard, Editor, Retail Packaging
Other work
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