Plastribution

Strategy, PR, media relations, social media, content creation, digital marketing, awards, exhibitions

Marbles PR joined forces with the UK’s leading polymer distributor, Plastribution, principally to add insight and integration to a broad base marketing strategy. Being ahead of the competition in their content marketing creation, Plastribution had already established a sub-brand called ‘know-how’, though which to channel and share articles, views and commentary.

Our  initial role was to help refine their marketing outreach and take their interaction with customers and prospect to a new level. Much of this work involved identifying the ‘customer’ and understanding the various personas that content was being created for. A new CRM package allowed accurate segmentation of data, from which were able to provide tailored content to Plastribution’s growing audience.

Alongside a new website, a social media strategy was created, as well as a content creation calendar to supply the industry and key market media, a blog and in-house publications. Digital marketing has been used extensively, including banner advertising, landing pages, email marketing and SEO.

Other work has included presentations, customer surveys, exhibitions and events.

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