We’re already a couple of weeks in now, and, so far, 2018 is shaping up nicely. New Year’s resolutions are still hanging in there (just about), and the shelves are already stacked with Crème Eggs – only four months until Easter!
Looking back, 2017 was an eventful year – for many reasons. But enough of that, now is the time to look forward with anticipation to the year ahead. We’re quietly excited about what 2018 has to offer, so we thought we’d kick it off with a short list of things to keep an eye out for.
Cybercrime is here to stay
I know I said we’re excited about the future, but it isn’t all rosy, and it’s always best to give the bad news before the good.
Cyber-attacks have been a growing issue in recent years, and the trend isn’t stopping anytime soon. Hacking can prove to be a lucrative profession (if you can call it that) for those that choose it, especially now that we, both in our personal and professional lives, host information and data of great value online. Ultimately, you may think that it will never happen to you, until it does.
Businesses need to take serious note of this issue, and develop a proactive, rather than a reactive, approach to cybercrime. Security solutions are sound and sensible investments to make in this climate, but don’t neglect the importance of education. Most cyberattacks today occur due to employee carelessness, and this can easily be prevented through awareness. Reporting dodgy emails and installing updates when notified are routine best practices, but they will make a world of difference.
Brexit is a great opportunity, for those who react quickest
This one isn’t all doom and gloom, I promise! Despite the never-ending wave of negativity, and, now, the uncertainty over the deal that the UK will end up receiving, Brexit is reality. So, if you haven’t already, now is the time to think about how your business can turn it into an opportunity.
For MNCs, sure, Brexit is not exactly the easiest pill to swallow. However, SMEs can now for once thank their stars that they aren’t quite as big. In this time of dramatic change and uncertainty, having the ability to be flexible and agile is a serious advantage.
As the UK leaves one market, it will soon enter others. The businesses that can react fastest to the opportunities that lie ahead here, there, wherever they may be, will be those that can profit most from this great shift.
Employees will gain a bigger voice, businesses must listen
Up and down the country, in workplaces big and small, there has been a developing trend that has seen the employee/employer relationship take a bit of a turn.
Essentially, employers today no longer hold the same kind of power over their staff, which is down to several factors. One being that millennials now dominate the workplace, but come with different values and attitudes to professional life. Another is that, particularly in the creative industries, good talent is getting harder to come by.
Our point is that, now more than ever before, businesses must do all they can to attract and retain the top talent, if not people will look elsewhere – the one company career is a dying art. Therefore, making sure your business is an attractive place to work is essential going forwards, and that means understanding what employees today value.
Flexible working, for example, is not a trend that will soon blow over, but it is quickly becoming a requirement for most jobseekers as they analyse potential suitors. Allowing your staff to work remotely doesn’t mean that they’re sat at home watching ‘Come Dine With Me’ all day, in fact, flexible working has been found to increase productivity because people are generally in better spirits (to clarify, not because they’re watching TV).